Does anyone remember the media storm surrounding Essena O’Neill, as she got real about Instagram saying it was all false and not real life at all.
In 2015 O’Neill began re-captioning her photos on Instagram highlighting the truth behind the photos.
She was 18 at the time and had over 612,000 followers on Instagram.
However, she began to reveal the truth about her Instagram account, and how she was being paid to promote clothes, food, and restaurants.
She confessed in one of her re-issued captions: “This photo would have taken at least 30 minutes of shooting to find the right white background, to check my posting, to yell some more at my sister for not ‘doing it how I wanted’.
“The whole process of photo-taking back then was for one purpose: to get likes,” she wrote.
All of the pressure this attention brought to her life was unnecessary she decided, and as she deleted her social media accounts she said she felt as though she had been let free.
O’Neill started her own site: letsbegamechangers.com, to promote “veganism, plant-based nutrition, environmental awareness, social issues, gender equality, [and] controversial art”.
This Australian teen is the perhaps an extreme example (when your job is to get thousands of likes), but a great case study into how social media creates a false representation of our lives, and even with hundreds of thousands of likes and followers O’Neill wasn’t happy.
This just goes to show that we should try and care less of what others think of us, we can enjoy Instagram for what it is: sharing photos with friends, but we have to be conscious to not let it consume us.
What do you think? Can you relate with Essena O’Neill?
For more check out this article: https://www.theguardian.com/technology/2015/nov/04/essena-oneill-deletes-instagram-account-social-media